Lucas Benarroch and Gonzalo Hergueta have unveiled the new identity for NHRL (NASA Hybrid Reality Lab), developed through a collaborative partnership between the NASA HRL Team and Fusion.
The NHRL is focused on developing mixed reality, blending physical and digital for astronaut training. The new NHRL brand adapts to both 2D and 3D environments. The logotype has been modeled in 3D in order to be integrated in the lab's VR applications, allowing users to experience it in space and time.
The NHRL model displays the NHRL word mark from its frontal perspective and, hidden in its lateral, NASA's original "worm" logotype from the 1970's. This NHRL 'totem' works as a sculptural identity within the lab's virtual reality experiments, granting it a unique quality, that it can be observed and reinterpreted by the user interactively.
The project was led by Lucas Benarroch & Gonzalo Hergueta, with motion graphics by Deluxe Spain and music by Ignacio Simón.