A/D/O to Launch Research Program on Designing for Human Needs

A/D/O to Launch Research Program on Designing for Human Needs

A/D/O has announced "Homo Sapiens, I Hear You," a yearlong series of non-linear, non-conventional, and non-passive seminars in which participants will question and re-think humanity's essential needs -- and consider whether the modern practice of design addresses them. Conceived in collaboration with award-winning director, designer of experiences, and Research Director at A/D/O, Dr. Nelly Ben Hayoun, the first seminar will be held on January 12, 2018.

"Through a series of debates, panels, research inquiries, design installations and more, members of the public will be invited to join us at A/D/O, where they will be tasked with reimagining potential, plausible and possible future realities, while debating the issues most relevant to human nature," Hayoun explained. "Along the way, we will work to reimagine our material desires and learn how to reconnect with our unconscious needs."

The program will center on monthly seminars occurring at A/D/O on the 12th of each month in 2018. The curriculum is framed around American psychologist Abraham Maslow's "Hierarchy of Needs", which offers a model that defines the needs of human beings-from the most basic functions (eating, sleeping, etc.) to the more fulfilling (self-improvement, practicing sports, etc.). The seminars will unravel how human needs have developed through history and how they might continue to develop over time.

Each monthly seminar will offer an eclectic bounty of reference material to ignite conversation - including film, design, music, and theater - and will showcase pioneering critical thinkers and unique design practices from around the world. Dr. Ben Hayoun, along with a rotating cast of visiting faculty, will consider the norms and extremes of human experience - from hypnosis to how we interact with particles in the air - in an effort to propose new and alternative modes of production.

more: 2018designseries.splashthat.com (66)