IdeaWork Studios Creates Brand Identity for The Strand Bar and Grill

IdeaWork Studios Creates Brand Identity for The Strand Bar & Grill

Continuing their relationship with Miami's Carillon Hotel & Wellness Resort, IdeaWork Studios has recently completed the naming, brand identity, and web presence for the property's innovative new restaurant, The Strand Bar & Grill.

"We concepted directly with Chef Stephen Ullrich, along with the hotel's food and beverage, marketing, and management teams from the outset," said Jay Schwartz, founder and Chief Creative Officer of IdeaWork. "The space has undergone a complete renovation; the goal was to create an inviting, open space - to truly make this a beachside dining destination for locals and guests alike. We're intimately familiar with the venue from our work with Carillon earlier this year, therefore our creative authority allowed us a structured, cohesive, and thoughtful approach to this project."

IdeaWork sought inspiration from the steps-from-the-sand location, naming the venue The Strand Bar & Grill, which communicates a simple yet informative connection for visitors. The agency developed a design package which brings the outside in, with clean and modern brand elements, including patterns and shapes that are evocative of the ocean. An extension of the hotel brand, the visual identity is one of sophisticated, unbuttoned elegance. The natural colors and textures reflect those found in the Miami sea and sky, while also delivering a foundational connection for the coastal ingredient-driven menu.