In an increasingly competitive landscape of consumer offerings, the effective use of brand design in physical environments and experiences has become a powerful differentiator in business. The 2018 SEGD Branded Environments event will feature a diverse global line-up of designers challenging traditional expectations of how brand impacts environment.
"Last year, the SEGD Branded Environments event in Las Vegas at the Digital Signage Expo had record-breaking participation," commented Clive Roux, SEGD CEO. "2018 Branded Environments is poised to be another highly engaging and inspiring gathering with a great lineup of speakers-not to be missed."
The two-day event will kick off on Tuesday, March 27, with sessions that touch on physical and digital design for sports, entertainment, retail and corporate venues. Speakers will also address hot topics like researching and integrating data into designs and quantifying customer experiences.
Participants will have opportunities to network throughout the event and at a post-event mixer on Tuesday evening. The agenda for Wednesday, March 28, includes two optional walking tours: the Zappos Downtown Escapade Experience Tour and the DSE Show Floor Tour.
more: segd.org (55)