Map has collaborated with KPIT, a leading global technology company from India, to create a new connected motorcycle navigation device, MaximusPro the world's first integrated, connected and digital platform for 2-wheelers. The navigation device will enable users with distraction free turn-by-turn navigation amongst many other digital services provided by the platform.
India is home to the world's largest number of motorbike users. Map undertook a deep-dive into the country's bike culture through a series of ethnographic research trips before initiating the design process. It conducted surveys with motorcyclists for first hand information on their driving experiences and rode in the local conditions to understand the challenges and idiosyncrasies of the market and the demand of the consumer.
The studio identified extreme weather conditions, varied roads, and incomplete maps among the series of design challenges unique to the Indian market. Map worked with the product engineering teams at KPIT to build a robust product that performs in the most extreme riding conditions.
MaximusPro is fully waterproof and tested for use in multitude of environments, from city commuting to trips along winding natural terrains. It features a unique high contrast daylight readable display which is legible in the brightest of the lighting conditions and has a backlight for night riding.