Brand Design Research will hold inaugural 2018 Brand Design Conference on September 21-22, as part of the London Design Festival.
The aim of this new design-led conference is to establish a forum for brand research and discussion, putting Design (both as a process and a humanist approach) at its core as one of the most relevant disciplines of branding itself.
The conference seeks mainly to focus on the vital and underrepresented role of Design theories and practices in Branding, unveiling Design's potential to create brands and the wider impact of Design in Branding.
It will address the role of Design in brand-oriented innovation processes, the emerging forms of brand design practice, and the possible links between design researchers and practitioners to learn from each other, creating better opportunities for emerging designers.
more: branddesign2018.net (515)