AKQA has today announced the Call for Entries for the 13th annual Future Lions competition, the undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking. The global student competition is in collaboration with the Cannes Lions Festival of Creativity.
'Create Tomorrow' is this year's Future Lions theme, exploring how recent advances in technology are advancing possibilities that are yet to manifest. The brief is 'Connect audiences to an idea from a global brand in a way not possible three years ago.'
There are no boundaries or restrictions on which industries or media are chosen. Competition entries are now invited from students across the globe.
"Without limitations, Future Lions encourages students to choose the most exhilarating and distinctive path: one that embraces discovery, breakthrough thinking and liberation from the past," said AKQA Creative Director and previous Future Lions winner Nicolai Smith. "No matter if you're a student in communications, architecture, technology or design, Future Lions is an invitation to showcase your ideas in front of the world's leading creative organisations and make an impact for generations."
The five winning Future Lions 2018 student teams will be celebrated on stage at the Cannes Lions International Festival of Creativity on June 21. Each will receive the prestigious Future Lions trophy and enjoy full access to the Festival. Alongside individual awards, the school with the highest number of shortlisted entries will be named Future Lions School of the Year, winning career workshops with AKQA international teams as part of their prize.
The deadline for submissions is April 18, 2018.
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