B&B Studio Refreshes Packaging for Pip and Nut

B&B Studio Refreshes Packaging for Pip & Nut

B&B has refreshed the packaging for Pip & Nut, the UK's fastest growing all-natural nut butter brand, created by the agency back in 2015. The new look rolls out across the range from this month, and uses bolder iconography and pops of color to create greater product differentiation across a growing range of innovative flavors.

"It's a sign of Pip & Nut's success that the brand has grown quickly and been able to launch new variants," commented Shaun Bowen, Creative Partner at B&B studio. "As a result, we've needed to help the design work a little harder to guide consumers through the range."

Clear ingredient iconography has been added front and centre to help call out some of the brand's USPs, such as 'Always high oleic peanuts,' while back of pack icons for recipe ideas and 'Pip's Top Tips' build on the brand's flair for flavor and fun, as well as encourage consumers to experiment in the kitchen with nut butter.

The Pip & Nut logo still remains the brand's boldest asset on pack, but the injection of color, as a marker of each flavor, helps the products stand out even more among its more traditional-looking competitors. The range of new and improved design will also be rolled out across shelf-ready packaging and point of sale materials to further maximize its effectiveness.


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