B&B studio recently worked with Dalston's Soda to design flavor-generic outer boxes for shipping that brilliantly reinforce its 'soda with soul' brand positioning. The delivery boxes help create further brand love from existing online buyers while introducing new consumers to the brand's values and personality.
The boom-box-inspired designs celebrate the brand's community-focused ethos and reflect its music and cultural origins. The brand began started its life at Passing Clouds, a culturally-rich music venue in Hackney, East London, and the design pays homage to this historic venue through a real sense of nostalgia.
By combining purposeful utility as a shipper with desirable and sharable design, the boxes help create and foster a community of brand advocates that help Dalston's market the brand. Made entirely from card, the boxes also align with the brand's sustainable values and commitment to A Plastic Planet - a charity that's working towards a plastic-free supermarket aisle.
The boom box shippers confirm Dalston's status as the credible, cool player in the craft soda category as it continues its journey from niche start-up to international scale-up.