COLLINS Brings SF Exploratorium's 'Inflatable - Expanding Works of Art' Installation to Life

COLLINS Brings SF Exploratorium's 'Inflatable - Expanding Works of Art' Installation to Life

COLLINS recently brought the 'Inflatable - Expanding Works of Art' installation to life for the SF Exploratorium. COLLINS played an integral role in the design and execution of this exhibit, coming up with the exhibit name, building the exhibit identity, designing animated graphics, and identifying unique places to set those graphics free around SF.

The exhibit is open until September 3, 2018, and invites the public to step inside and wonder at gigantic, fantastical, air-filled artworks from artists such as Jason Hackenwerth, Shih Chieh Huang, Jimmy Kuehnle, Pneuhaus, and Amanda Parer. Fueled by the whimsy and lightness of balloons, the artists of Inflatable have infused their creations with a technology, scale, and creative complexity that expands our vision of what contemporary art can look like.

With artwork of this nature, the exhibit needed to be curated and promoted in a way that reflected the joy and motion of the work itself. "The Exploratorium's ethos has always been about physically engaging the remarkable phenomenon of our observable world," explained Karin Soukup, COLLINS Managing Partner, Brand Experience Design. "Motion design has been an amazing tool for us to bring this philosophy to life outside of the museum - infusing messaging and campaign artwork with an interactive spirit (almost!) on par with the experience itself. Our Motion Director, Kris Wong, has really enabled us to capture the seemingly intangible energy at the core of our clients."

Photos: Courtesy of COLLINS