New York Festivals International Advertising Awards is now accepting entries for the 2019 competition. This year the competition has announced a world-class advisory board, reduced categories by 35% and unveiled strategic new category groups and categories.
"We are thrilled to introduce our distinguished Advisory Board members for the NYF Advertising Awards," commented newly-appointed Executive Director Susan Glass Ruse. "Staying relevant and beneficial to the industry is central to our mission and we always strive to improve the ease of navigation for our entrants each year. Our commitment to reflect, evaluate and change led us to seek the guidance of several knowledgeable members of the industry and form our first Advisory Board."
The transformation of the competition includes a 35% reduction of categories resulting in a clear and modern roster. The revised and newly created categories reflect the cutting-edge work produced today and represent the full spectrum of creativity in the world of advertising communications.
2019's new category groups include Positive World Impact, Social Media & Influencer, Artistry & Craft in Advertising, and Collaborations & Partnerships provide the opportunity to honor breakthrough work in step with global trends and innovations.
Based on input from NYF's Advisory Board, additional new categories include Digital Transformations, Brave Work/Brave Client, and the New York City Award. New Empowerment categories were created for Women, LGBTQ and Social Justice. Other strategic revisions include the combining and removal of category groups resulting in a more efficient entry process.
The deadline to enter the 2019 New York Festivals Advertising Awards is December 15, 2018.
more: nyfadvertising.com (346)