Precipice recently completed a major rebrand of Circassia's NIOX VERO asthma control device. Precipice worked with asthma nurses and senior consultants across Europe, the US and China in a bid to create a new brand identity in touch with the needs of clinicians and their patients.
Precipice aimed to create a future-proofed brand architecture that both works for Circassia's current products and provides a platform for pipelines into the 2020s. Designers tapped into the rich history of NIOX VERO to create a refreshed identity true to the heritage of the technology.
"We worked with healthcare professionals and Circassia employees across the world to create a new visual brand language for NIOX VERO in tune with the realities of the world of respiratory care now and in the next decade," Precipice Chief Design Officer Miles Hawley commented. "NIOX VERO represents the gold standard in respiratory care and it was important the rebrand reflected Circassia's rich heritage."