Fossil's iconic tin watch packaging is symbolic of its heritage. Featuring countless creative illustrations over the past 30 years, the tins have inspired books and become collectibles for both watch wearers and graphic designers.
But creating these unique tins - about 26 different designs each year - was no easy feat until Fossil's design team revamped their approach with design tool Adobe Dimension CC. Previously, Fossil's designers had to create countless paper physical mockups for approval, and then go back to the computer, reprint the design and mock up the tins again to demonstrate changes.
With Dimension CC, Fossil's design team is able to ditch the paper mockups and quickly + easily create high-quality, photorealistic 3D visualizations of the tin designs - no 3D design experience required. This enables them to iterate faster, try out more designs and gain higher quality feedback in every review.
Photo: Courtesy of Adobe