White Bear Studio Rebrands CPA Ireland

White Bear Studio Rebrands CPA Ireland

White Bear Studio recently created a new branding for CPA Ireland. CPA (Certified Public Accountants) is a highly regarded and well-established qualification. However CPA Ireland's brand was in need of an update.

White Bear Studio was briefed to create a future-facing brand that would put CPA to the forefront of its sector, appealing to students and existing members to ensure the CPA brand stays as up to date as its teaching programs.

The core concept revolved around the slogan 'Go Anywhere with CPA,' that White Bear Studio created. CPA Ireland allows its members to study across the world as well as in a huge number of different industries. The studio felt this was a huge selling point that could be further promoted to its full potential.

The team created a visual style using 'pathways' made up of segments to represent the variety of journeys you can go on with a CPA qualification. This reflected the aspirational nature of the students as well as the flexibility of the qualification. Whether it is a different country, industry or job role, CPA will help you get there.

The pathway concept is encapsulated in the logomark which shows a united, connected brand. White Bear Studio reduced the name from 'The Institute of Certified Public Accountants Ireland' to 'CPA Ireland' in order to create a more flexible mark as well as to reflect how its staff and members referred to the brand.

The core color palette of navy and greens ensures the brand relates to its Irish links whilst feeling fresh and modern. The studio looked in detail at developing vibrant colors for screen as the brand wanted its site to become the hub of the service.

Images: Courtesy of White Bear Studio