2019 Lexus Design Event - Leading with Light

2019 Lexus Design Event: Leading with Light

The 12th Lexus Design Event will take place during Milan Design Week. The 2019 edition, titled "Leading with Light," will see the globally renowned Japanese design firm Rhizomatiks - known for their rich experience in the field of design, art, entertainment and their imaginative use of technology - present an immersive display that combines playful and dynamic lighting with advanced robotics. Visitors will experience how the innovative use of light can affect human emotions.

Each year, the Lexus Design Event provides Milan Design Week visitors with an amazing experience in collaboration with some of the world's most celebrated designers, inspired by Lexus design philosophy. Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world's media.

Image: Courtesy of Rhizomatiks