Lumsden Recognised with German Design Award for MoMA Design Store

Lumsden Recognised with German Design Award for MoMA Design Store

Lumsden recently received a German Design Award for the redevelopment of the Museum of Modern Art (MoMA) Design Store in New York City. Lumsden was awarded in the Excellent Communications Design, Interior Architecture category.

"The new interior d├ęcor of this shop has an agreeably clear, open and generously proportioned look and feel," the German Design Awards jury commented. "The elegant but eminently functional appointments are visually understated, thus ensuring the sale of the products on display takes centre stage."

Totalling 250 sq m of double-height space on West 53rd Street, MoMA Design Store has stood directly opposite the Museum of Modern Art for 18 years, offering a wide range of contemporary design-led products. In the first refurbishment since the store opened, Lumsden was tasked to revive MoMA Design Store's appeal to longstanding consumers and visitors to the museum whilst delivering a more curated and refined approach to the display of its product range.

"As the first in a series of four projects we're working on for MoMA, it's brilliant to see our redevelopment of MoMA Design Store recognized with such a prestigious award, particularly ahead of the new in-museum store opening later this year," stated Callum Lumsden, Creative Director, Lumsden Design. "MoMA Design Store is such an iconic space and loved by New Yorkers and international visitors alike, so it was crucial that we treated its refurbishment with great respect and delivered a dramatically improved space that met the highest design standards.

"The new store is filled with light that pours in through larger window bays, anchored with a striking feature wall of panelled maple and finished with bespoke product displays that enhance the customer experience. These creative and strategic adjustments to the store have resulted in a significant increase in revenue and footfall since it reopened."

Photography: Martin Seck

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