Pantone has today released Pantone Metallics for Graphic and Packaging Design, a collection of metallic spot colors intended for use on printed products, packaging, branding, and other collateral. The new Pantone Metallics combines the prior Premium and regular metallic publications into one robust collection and includes a new Rose Gold base ink and 53 other new colors. The full selection features 655 trend- and market-relevant metallic shades that are globally available off-the-shelf and designed to enhance projects.
"With their sheen and sparkle, metallic shades instantly capture and captivate the eye, adding visual texture and differentiation from surrounding products on-shelf," commented Laurie Pressman, Vice-President, Pantone Color Institute. "Entranced by luminosity, iridescence, and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of colored metal tones that take their cue from fashion and lifestyle including; vivid reds, bold pinks, minty greens, watery teals and warming corals."
The 54 new shades were inspired by the Pantone Metallic Shimmers, recently added to the Pantone Fashion, Home + Interiors System.
Pantone Metallics are available in two physical formats:
Metallics Coated Guide
Portable fan deck including color numbers and ink formulations, printed on 100lb paper stock. All 655 metallic colors arranged chromatically with six colors per page. The guide includes education pages showcasing various coatings options and a lighting indicator page to demonstrate when lighting conditions are suitable for color evaluation.
Metallic Chips Coated Book
Single-volume three-ring binder with a Paper Chip Saver for loose chip organization and storage. Six colors per page of perforated 1.2" by 0.8" chips (six of each color), printed on 100lb paper stock. The book includes education pages showcasing various coatings options.
Photos: Courtesy of Pantone