Adobe Stock recently unveiled its latest 2019 Visual Trend Report, 'Brand Stand,' exploring the explosive consumer demand for companies that align with their own values and how brands can seize the moment with high-impact creative that resonates.
From Nike's decision to feature Colin Kaepernick to Gillette's 'The Best Men Can Be,' today's biggest brands are aligning themselves with the critical - often polarizing - issues consumers care about. While we've all heard of these buzzworthy campaigns, a successful brand stand doesn't always need to be controversial to be successful. The best campaigns, from Nike to Gillette and more, extend a brand's existing message, and it starts with choosing the right visuals to communicate it - from sustainability to social justice and beyond.
Adobe Stock's latest trend report offers key learnings from the biggest brand moments this year and actionable insights on how to create content that resonates.
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