CASE recently designed naming, brand identity and packaging for the salon-quality at-home haircare collection ADRIA BY THALIA. The agency worked closely with Thalia and Authentic Brands Group (ABG) to create a look and feel for the seven-piece collection that represents the star qualities of the founder and that appeals to the everyday woman, and beauty enthusiast.
"We looked at who Thalia is, and what she represents, as well as the target consumer, and designed a look and feel that fits into her world," CASE Founding Partner and Creative Director, Tony Yumul explained. "The details take inspiration from fashion cues, with colors that look great in a chic bathroom (and in a 'shelfie') and create an overall look that is both bold and feminine. The result is classic but with a touch of modern bling."
Across the range, the gentle blush color stands out on shelf, among a sea of brightly-colored products. The rose gold accents and classic typography elevate the packaging, whilst the brandmark, an elegant combination of the letter 'A' and a flower, nods to the name Adria in addition to the luxurious floral fragrance and botanical ingredients.
Photos: Courtesy of ABG