Avery Dennison has launched M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters. M_use, short for 'materials in use,' is a community where users can find inspiration as they experience the attributes of a label application-from technical to tactile-as well as discover more about the science behind the design.
"M_use combines inspirational design content with the materials science expertise of Avery Dennison," said Angus McGuffin, global creative director at Avery Dennison. "It's an easy-to-use interface that shows the magic of materials in use."
The platform comprises three main sections: an interactive catalog of materials, award-winning design and branding case studies, and research-based insights into future industry trends. The online library of materials offers users a 360-degree perspective on the texture, color, tactility, and printability. Users also can access bespoke content created in collaboration with industry experts that covers insights, trends, and creative design inspiration.
"We see M_use as a digital swatchbook for our converters as much as an inspirational resource for designers," explained Ralph Olthoff, global marketing director for wine and spirits at Avery Dennison. "Creatives can download and design on high-resolution images to see the material in use before ordering a sample."
The site launched with a focus on the wine and spirits industry and will expand into additional segments.
Photo: Courtesy of Avery Dennison