JDO's Rebrand of FUN Light Brings out Its Playful Side

JDO's Rebrand of FUN Light Brings out Its Playful Side

JDO has created a distinctive 'stand out' 2D and 3D design for Scandinavia's leading cordial brand - FUN Light. One of Scandinavia's most famous brands and part of the Orkla Foods family, JDO was set the challenge of capturing the joyful spirit of FUN Light - creating a new brand world and bringing it to life.

JDO defined a creative strategy with the aim of uniting the FUN Light range of sugar-free cordials across Nordic markets. A confident, 'workable' strategy designed to modernize FUN Light and take on the challenger brands new to the market place.

"FUN Light has always been full of playful energy - as a brand, it's exciting, dynamic and engaging," commented Fiona Florence, Managing Director, JDO. "We wanted to revitalise its brand world to bring its effervescent character out."

Once the strategy was established, JDO created a bespoke new bottle (structure and graphics) complete with a bright visual identity, full of colored angled layers and vibrant dots to create movement and dimension.