PINCH has recently opened its new shop on Ebury Street in one of London's most vibrant interior design districts, Pimlico Road in Belgravia. The new 130 sq. m. store marks a milestone for the brand in its 15th anniversary year.
The shop will showcase the full portfolio of PINCH's refined and exceptional quality living room collections, including upholstery, cabinetry, dining furniture and lighting. The airy new double-fronted, two-storey retail store was formally a fine art gallery for 29 years and boasts an enviable position overlooking Orange Square, home to London's famous Poule au Pot restaurant, and the only statue of a young Mozart in the capital. This new light and spacious location will allow visitors to view the entire portfolio of PINCH products and experience the full range of materials, textures and colours.
"Over the last 15 years we have worked with a commitment to designing strong shapes, using the best materials and we develop our products with exacting quality standards - having a shop has allowed our customers to get close to the pieces and to feel and appreciate their materiality," Founders Russell Pinch and Oona Bannon commented. "It also helped bring our story to a much wider audience.
"The Bourne Street store has given us the confidence to take the leap into a larger store on Ebury Street, and we are very excited to extend our presence in this globally recognised vibrant area. As a go-to destination for fine art, interior design, antiques and well made furniture, it is essentially a community of shop keepers who make with a profound passion. We are very proud to be a part of the new generation extending those values and ambitions, within a more contemporary style."
Photography: James Merrell