D&AD has launched the briefs for the 2020 D&AD New Blood Awards. As one of the largest competitions for emerging creatives to exercise and showcase their talents on briefs set in partnership with some of the world's leading brands, the design-led briefs have been set by brands including BBC, Google, Penguin, and XBox.
Designed to help make young creatives work-ready, the D&AD New Blood Awards aims to help bridge the skills gap between what education teaches and what industry requires.
"D&AD is globally renowned for championing creative excellence and we have a deep-seated belief that new talent and education is fundamental to excellence, which is why D&AD New Blood is at the heart of D&AD," commented Paul Drake, Foundation Director at D&AD. "We've developed the briefs to challenge emerging creatives, in order to prepare them with the skills needed for the world of work to ultimately help bridge the gap between what education teaches and what the industry requires. We want to help new talent realise what they can achieve given the right platform and opportunity.
"Over the past 40 years of New Blood, we have grown our network of expertise so that we're best equipped to help people to break into creative careers. We believe that creativity is not limited to any age, which is why we removed the age requirements for our Awards. We hope to inspire others to discover their creative potential."
Entrants to the D&AD New Blood Awards will be in the running to win with one of the industry's most prestigious creative accolades, a New Blood Pencil.
Applications are open until March 24, 2020.
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