The SEGD Branded Environments, the event for the design of brand-centric customer experiences, returns to the Digital Signage Expo in Las Vegas for the fourth year in a row. The event features a diverse lineup of speakers, tour offerings and opportunities to connect with fellow participants as well as the local design community.
In an increasingly competitive landscape of offerings, the differentiation created by integrating meaningful brand experiences into places and spaces provides the highest return on investment to both owners and users, and the case for integrating brand with place has been made by cities and companies worldwide.
"The 2020 SEGD BE event at DSE boasts an engaging and inspiring lineup of speakers," says Ann Makowski, SEGD's Interim CEO. "You'll hear from expert experiential graphic design professionals who deliver the best in branded environments-from Instagram-able moments to unforgettable interactive experiences-and know-how to share their expertise."
The two-day event will kick off with sessions that touch on constructing a design for the future, place, culture, sports and retail space. Speakers will also address hot topics like integrating brand loyalty, cultural influence, and sustainability, new technologies, materials and methods into design practice.
more: segd.org (21)