Polestar Unveils Precept Concept

Polestar Unveils Precept Concept

Polestar, Volvo's electric performance car brand, recently unveiled Precept, it's future design vision for an electric age. Precept is a proof point of how avant-garde design and perfect proportions can create a new aesthetic for the electric age. Integrating the latest in HMI technology and materials, the concept sets new industry standards in sustainable design and manufacturing.

The name 'Precept' was chosen to emphasize the vehicle's role in setting out Polestar's intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar's brand values: pure, progressive and performance.

"People ask me all the time, 'what is the future of Polestar?,' and of course we are not showing our future models just yet," said Polestar CEO Thomas Ingenlath. "But Precept shows you where we will be heading - our design direction, our ambitions about sustainability and the great digital user experience we will bring with those future cars. Precept showcases our future, not as a fancy dream or something out of a sci-fi movie. This is our reality, to come."

Precept interior shows how high-tech, sustainable materials used together in the right combination can create a new luxury design language. Polestar worked together with Bcomp to integrate flax-based natural composite which has been used extensively to replace many virgin plastics. The seat covers are 3D-knitted from 100% recycled PET bottles in a single thread - made exactly to size with no waste or off-cuts. Recycled plastic bottles are also used for the 100% recycled headlining textile.

A distinct direction for Polestar design language characterized by restrained yet powerful surfacing and aerodynamic efficiency. Front wing, integrated into the bonnet, improves airflow by reducing turbulence over the rest of the body - important for increasing EV range. Air ducts behind the front wheels allow air to exit the wheelhouses and contribute to a more laminar flow around the side of the car.

Absence of rear window allows for the traditional rear roof beam to be moved further rearwards for an extended, single-volume glass roof and better headroom - as well as a larger, deeper tailgate opening with a roof-mounted hinge. The rear camera and side cameras feed digital interior mirrors. Full-width tail lights with vertical air blades complete the aerodynamic design, allowing for cleaner airflow off the vehicle surface.

Photos: Courtesy of Polestar