Coway Icon Air Purifier Wins 2020 IDEA Award

Coway Icon Air Purifier Wins 2020 IDEA Award

Coway Icon Air Purifier, designed by fuseproject, has been announced as the Bronze winner in the Home category of the 2020 International Design Excellence Awards. The air purifier aims to improve human health, as both the short and long-term effects of poor air quality on public health are of major global concern.

Pollutants from the outdoors; tobacco smoke and cooking; gases from cleaning products and building materials; and dust, mites, mold, and pet dander all impact indoor air quality. Coway's air-purifiers have consistently been recognized as best in class, capturing a remarkable 99.9% of ultrafine dust and odors. The positive response from consumers and the technical success of its predecessors informed fuseproject's approach to refining the air purifier's design and integration into the home, performance, and user experience. The Icon air purifier's design ethos centers around improving health while serving as a beautiful and practical object in the home. In contrast to the utilitarian and plastic category, the design fits in a room discreetly and elegantly while delivering a top performance that is both powerful and quiet.

The Icon follows Coway's previous models - both of which fuseproject designed: the Airmega 400 and Captain. Rather than imposing a boxy or round plastic object that stands out as utilitarian technology, the Icon uses new geometry that allows the air purifier to sit along a wall, further blending smart technology into the home environment.

fuseproject worked with Coway to develop a smaller and flatter form factor that gives the air purifier a much lower profile and flexibility in room placement. The rectangular configuration minimizes the size impact while appearing as a small commode or side table at first glance. To create an even more seamless integration into the living space, the Icon's design features include invisible LED lights, neutral color palette options, and dual functionality like wireless charging. The refined materials and wood finish, neutral color palette textiles, furniture feet, and simple details add beauty to any home or workplace.

Clear communication to the user is key. The air purifier's UX status was designed through straight-forward messaging that lights up to the touch through the top surface, and then disappears shortly after. fuseproject designed the subtle touch surface to display a lightweight font and data as a magical way to understand the air purifier's benefits and efficacy. Additionally, night lighting can be set with different mood colors.

Changing out the filters needed to be an easier process, and consumers wanted more advanced controls that could be operated remotely and/or via Wi-Fi. Expressing the air purifier's functionality through emotionally intelligent details, mechanical connections and simple snaps echo the legacy of both Coway's and fuseproject's ethos.

Designed in two palettes of soft, neutral gray and pink tones, the Icon raises the standard for products typically designed for utilitarian purposes. Its thoughtfully chosen, quality materials and finish make this device suitable for almost any environment, including office spaces and residential homes, as well as hospitality venues.

Photography: Peter Belanger