TPG Architecture recently completed Bang & Olufsen's latest flagship, located in the heart of New York City's SoHo neighborhood. Designed to provide visitors with an unparalleled brand experience, the new flagship showcases the full range and depth of the company's innovative product portfolio.
The flagship location welcomes guests with a refined, elegant atmosphere - including a ground-level floor dedicated to sales and experience, and a cellar space to be utilized as the back-of-house. Circular-shaped pedestal fixtures invite guests to experience Bang & Olufsen's line of premium headphones and earphones.
As guests move through the space, several wing walls showcase the range of speakers and intricate setups possible among their series of customizable products. At the far rear of the store, an acoustically designed 'listening room' provides a residential setting, giving customers an immersive experience as to how Bang & Olufsen's products work seamlessly together.
Photography: Veronica Bean