Unilever's Degree Deodorant has introduced the world's first inclusive deodorant for people with visual and upper extremity impairments, 'Degree Inclusive'. Designed by SOUR in collaboration with people living with disabilities and a cross-discipline team at Wunderman Thompson led by Christina Mallon, Global Head of Inclusive Design at Wunderman Thompson, the prototype integrates features that make the product handling and application accessible.
The Degree Inclusive features a hooked design for one-handed usage, and magnetic closures that make it easier to take the cap off and put it back on for users with limited grip and/or vision impairment. It also adds an enhanced grip placement for easier application for users with limited grip or no arms, and a braille label with instructions for users with vision impairment.
"When Christina shared the concept with us, we started the broader conversation," commented Inanc Eray, Partner at SOUR and designer on the project. "We gathered data and insights from the community to identify the design directives. Their expertise led the design."
Photos: Courtesy of Wunderman Thompson Argentina