PepsiCo has launched Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the joy of a fruity and fun sparkling beverage while offering a streamlined label that makes it an easy choice for those looking to take their refreshment to the next level. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can.
Soulboost is designed by PepsiCo's in-house design team for wellness-minded consumers looking for functional beverages in the mood management space. In a category of stark, minimal branding, Soulboost creates a vibe that stands apart with a more modern nod to wellness. With art-inspired branding, a rich visual system, sharp messaging, and insights-driven functional ingredients, the brand and product are designed to help consumers feel the moment.
"With Soulboost, we wanted to disrupt the wellness category with a more modern, joyful brand that delivers on the functional benefits consumers are looking for from their beverages," stated Leon Imas, VP of Design & Beverage Experience at PepsiCo Beverages North America. "Lift and Ease are designed to feel light and purposeful, with a visual identity system, graphics and brand story that allow consumers to quickly takeaway their desired benefit and flavor."