HUSH recently helped AT&T and WarnerMedia reinvent the in-person retail experience in the post-COVID era. The Orbit, conceptualized and developed by HUSH, uses powerful machine learning technology to enable users to explore HBO Max's entire content library via an enormous interactive wall using touchless gestures, talk, and facial expressions. HUSH was able to condense the complex data of HBO Max's entire content library into a simple, beautiful in-person experience.
"As the world starts to venture out again to safely and responsibly seek interaction with peers, compelling ideas and new information, we hope The Orbit satisfies their appetite," said HUSH Founding Partner David Schwarz. "While much has been virtualized in the last year, we firmly believe that creating refined, inspiring experiences that engage the five senses will be the great differentiator for how modern explorers will choose to rediscover the world around them."
First available as a smaller virtual experience only for attendees of SXSW 2021, the Orbit is now launching at AT&T flagship stores in Chicago, Dallas and San Francisco. Features of the Orbit include:
The HBO Max content mirrors a guest's poses in real-time, allowing them to explore the Max library using nothing but their bodies.
The HBO Max content mirrors a guest's head position in real-time, allowing them to explore the Max library using nothing but their facial positions.
Guests can speak their favorite lines and are matched with the same lines from HBO Max's content library in real-time.
Photos: Courtesy of HUSH