R/GA, the New York-based interactive advertising agency, today announced that NikeiD.com won a silver award in the Digital Media category at the 25th Annual International Design Excellence Awards (IDEA). Co-sponsored by BusinessWeek and the Industrial Designers Society of America (IDSA), the competition honored last year's iteration of NikeiD.com, which was relaunched in March 2005.
NikeiD empowers consumers with freedom of expression, allowing them to custom-design, personalize and purchase footwear and gear. R/GA worked closely with Nike to implement breakthrough uses for the Flash platform, producing a site that dispels the myths of incompatibility between Flash and commerce. A major part of this development was creating an innovative four-step build process that was fast and intuitive while encouraging users to play with multiple designs. This fun experience was augmented with features for consumers to store favorite designs in personal "lockers" and share feedback with friends via email.
"We are extremely honored to be receiving this award," said Bob Greenberg, R/GA Chairman, CEO and Chief Creative Officer. Continuing, "NikeiD.com is in a class of its own, setting standards for e-commerce experiences that truly motivate and engage consumers. The site is successful because it seamlessly blends technology, design, and branding to create an environment where consumers are encouraged to design something that's true to their individuality."