The General Motors West Coast Advanced Design Studio hoists the trophy for the 2006 Design Los Angeles Design Challenge with the creation of the innovative GMC PAD. The design team created what the judges proclaimed a "LAV," Living Activity Vehicle.
The concept of the GMC PAD is that of an urban loft with mobility. Featuring a diesel-electric hybrid system for propulsion, the engine also serves as a generator for the onboard power grid. The media rich environment is unlike any other, and comes with an endless variety of entertainment, information and security options.
The GM design team consisted of Steve Anderson, Senon B. Franco III, Jay Bernard, Phil Tanioka, Sidney Levy, Brian Horton, Alessandro Zezza, Christine Ebner and Frank Saucedo. Choosing between the ten entries were design experts Imre Molnar, dean of the College for Creative Studies; Tom Matano, director of Industrial Design for Academy of Art University and Stewart Reed, chairman of Transportation Design at the Art Center College of Design.
"We chose this vehicle because it was the pinnacle of creativity," said Reed. "All the entrants were fantastic designs, but this design was the one which took the biggest risk."
"This is the true all-around vehicle," said Matano. "This creates a new segment between the RV and the SUV. The future of this Living Activity Vehicle would appeal to many buyers including corporations, future home-owners, traveling business people and constant travelers looking to go beyond the stereotypical RV."
"This challenge embodies the aspects which make this show unique," said Chuck Pelly, Design LA conference director. "The ever-changing trends of Southern California allow for fresh thinking, and we saw something truly unique with this year's winner."