Dale Everett Joins Troika Design Group as Creative Director

Dale Everett Joins Troika Design Group as Creative Director

Troika Design Group announces the addition of Dale Everett to the company as Creative Director. Everett has been launching and branding major television networks for almost 20 years, garnering numerous Promax/BDA Awards and establishing the on-air look and identity of many media channels. His first project since coming on board with Troika was a visual effects-intensive promo he directed for HGTV that aired in April.

"Dale has been involved with Troika in some capacity as a friend and freelancer since the company launched-so his being officially brought on board was the next logical step," comments Dan Pappalardo, Executive Creative Director and Partner, Troika. "He was my creative director when I was a designer at Pittard Sullivan, so you could say everything I learned about creative directing, I learned from Dale. His ability to embrace and articulate clients' needs is invaluable and comes from his vast industry experience both as a hired gun and client-side at companies like E! Entertainment. Dale will be a huge asset to our company."

Everett had previously worked in a freelance capacity as a Creative Director and Supervising Producer with Troika, overseeing projects such as a 13-episode Fine Living TV series titled "Around the World in 80 Homes," and an ABC Primetime branding effort. From 2003-2004, Everett served as Creative Director and Supervising Producer for Philadelphia-based production company Concrete Pictures, where he worked on projects ranging from an ad campaign for Charter Communications to launching MoovHD, a satellite HD network. From 2001-2003, Everett ran his own broadcast design firm, Wall/Everett Creative Services, with entertainment clients that included ABC and "Martha Stewart Living," among others.

He amassed a huge body of work during his seven-year tenure from 1994-2001 at legendary broadcast design powerhouse Pittard Sullivan, where he was Senior Vice President and Creative Director managing multiple design teams, supervising shoots, and acting as a liaison between client and creative staff. But Everett's most high-profile project, and one that laid an indelible stamp on the state of visual design in motion graphics and network identities, was when he and Pappalardo created the black-and-white branding package for ABC that ran from 1998-2002. This effort earned Troika a spot in the Cooper-Hewitt Design Museum as part of the 2003 Triennial exhibition. Everett's experience has also taken him client-side, when he was a Creative Director with E! Entertainment Television launching the network during its first year.

Said Everett, "I have immense respect for everyone at Troika, and have known the partners for over a decade. It's an exciting time to be at Troika right now. In early fall, we'll be launching The CW, the first primetime television network to emerge in 10 years."

About Troika Design Group
Troika is an award-winning design company known for producing memorable visual brand identities. Based in Hollywood, Troika combines a unique hybrid of skills with a team of more than 20 designers, producers, animators, editors and conceptual thinkers who specialize in network branding, promotional and advertising campaigns, and show packaging. Founded in 2001 by industry leaders Dan Pappalardo, Mark Bohman and Chuck Carey, Troika is one of the premier providers of strategic design and creative production for television. The company's approach to design is clever, thoughtful and focused, delivering standout concepts while remaining faithful to a client's brand ideals. Troika has worked closely with top television and cable networks including The CW, FOX, ESPN, HGTV, E! Entertainment, Food Network, ABC, UPN, Comedy Central, Fine Living, VH1, TV Guide Channel and Great American Country.

Troika Design Group: https://www.dexigner.com/directory/detail/5470

Troika Design Group

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