Retail (r)Evolution
Retail (r)Evolution takes the reader through the ways the human brain has traditionally responded to retail environments, and how recent technological innovations are changing everything. From increasing reliance on handheld devices to the emergence, effects and future of social networking both inside and outside of stores, the contemporary human brain is being rewired to perceive the world in a very different manner than even half a generation ago. Author David Kepron cites numerous scientific studies that demonstrate the seismic shifts in customer attitudes, behavior and actions regarding, among other things, selection and choice, expectations and interactions (or not) with retail staff, and overall, long-term satisfaction with a brand or store based on in-store experiences.
Author David Kepron
ISBN 9780944094730
Category Retail Design Books