Brand the Change: The Branding Guide for Social Entrepreneurs
Brand the Change documents the brand building process step by step, unpacks the experiences of a dozen changemaking brands in case studies, features 7 guest author essays on topics from trademarking to digital marketing, and offers 23 tools and exercises that help changemakers build their own strong brand. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.
Author Anne Miltenburg
Category Branding Design Books