Branded Interactions: Marketing Through Design in the Digital Age
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with case studies, and real-world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
Author Marco Spies, Katja Wenger
Category Branding Design Books