Brand Identity Essentials: 100 Principles for Building Brands
Brand Identity Essentials helps design and advertising professionals, students, educators, and brand builders increase understanding of brand concepts and succeed in the messy, powerful, important work of brand-building. The new, revised edition highlights 100 key principles and expands upon the original publication to incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
author Kevin Budelmann, Yang Kim
category Branding Design Books