Capitalism could not exist without the coins, notes, documents, graphics, interfaces, branding and advertisements; artifacts that have been (partly) created by graphic designers. Even anti-consumerist strategies such as social design and speculative design are being appropriated within capitalist societies to serve economic growth. CAPS LOCK uses clear language and striking visual examples to show how graphic design and capitalism are inextricably linked. The book contains many case studies of designed objects related to capitalist societies and cultures, and also examines how the education and professional practice of designers supports the market economy and how design practice is caught within that very system.
Author Ruben Pater
Category Graphic Design Books