Graphic Design Books
In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977 to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon.
20/20 presents the work of celebrated New York-based graphic design firm GHD / Graham Hanson Design. For the past twenty years, GHD has produced award-winning results across a variety of disciplines for clients including Rockefeller Center, Carnegie Hall, Google, and The Smithsonian Institution. This carefully-curated monograph showcases twenty of the firm's most important projects executed during this time - from early work to recently completed projects - and illustrates GHD's ability to design enduring experiences that inspire the way people live and work.
'Visual Doing: Applying Visual Thinking in your day-to-day business' is a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: 'me as an individual', 'we as a team' and 'us as a company.' It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation.
Bookforms is a comprehensive guide for making books by hand with a focus on functionality in design. Written by the experts at the Center for Book Arts in New York, Bookforms presents all the instruction you need to craft by hand a comprehensive array of historic bookbinding styles from all over the world. Bookforms traces the functional roots of each structure, explains their appropriateness for various uses, and provides projects for making an essential structure for each style of binding.
About Design offers an enlightening and opinionated, albeit concise, excursion concerning many facets of the field of design. It emphasizes the discipline of graphic design, while incorporating a taste of the author's makeup. It is a definitive, expansive observational, and knowledge-infused treatise that is expected to be particularly engaging for students and educators as well as for design practitioners.
This second volume rounds off the most comprehensive exploration of graphic design to date, spanning from the 1960s until today. About 2,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 130 key pieces go under the microscope in detailed analyses besides 120 biographies of the era's most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Yusaku Kamekura (Nikon poster campaign), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), and Stefan Sagmeister (handwriting posters).
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design.
Graphic Design Solutions covers the principles of design and explains how they apply to the major graphic design disciplines - all illustrated with award-winning professional work from Sagmeister & Walsh, Pentagram, Hornall Anderson, R/GA, and more. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and much more.
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer's guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.
Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition features more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines.
Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring.
The Moderns features the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity.
Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment.
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Erich Strenger, an author, photographer, designer, and illustrator, left his mark on the look of Porsche during the company's formative years in the early '50s and '60s with a design language that, for the most part, continues to bear his signature to this day. He also created countless print products for this successful sports car maker, including Christophorus Zeitschrift für die Freunde des Hauses Porsche, the brainchild of Erich Strenger and Richard von Frankenberg. This book showcases a first-ever comprehensive collection of his work, created over the course of his collaboration with Porsche between 1951 and 1988.
Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects.
White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats―from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics.
Cook Book Design features over 100 graphic design projects for cook books from all parts of the world, covering cuisines, desserts, pastry, drinks, etc.
Graphic artist Anthony Burrill offers a life-affirming guide to new thinking, creative problem-solving and getting things done. Full of inspiration and ideas as well as his best-loved prints and new work, this book will get you thinking bigger and better and recharge your creativity.
The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today.
Protest Stencil Toolkit contains 46 die-cut stencils and a stencil typeface that can be used to create slogans and powerful visual messages. This clever book examines the graphics of protest while providing an artful way to let off some steam. These are classic symbols from the great protest movements of the twentieth century, as well as new images reflecting contemporary concerns.
The International Yearbook Communication Design is a must-have for corporate communication experts, content managers, advertising consultants, designers, art directors, photographers, design universities, design students and people with a passion for the creative world. The reference book for contemporary design presents today's best projects in communication design on more than 1,000 pages. Browse through the latest developments in the industry and behold innovative works and outstanding campaigns from the fields of advertizing, marketing and more.
One of the most widely used alphabets in the world today, Chinese characters, or Hanzi, have been in use continuously for thousands of years. Originally inspired by the natural world and using symbols to represent objects as well as concepts, this ideographic writing system has evolved over time to encompass a variety of styles or scripts. The Pictograms presents an in-depth study of the evolution of over 200 individual characters alongside a showcase of outstanding contemporary graphic design projects featuring Chinese characters. The result is an exploration of Hanzis incredible pliability and continued relevance as a graphic design element.
Symbols is a new pictorial reference book for artists and designers, with over 400 images from sources ranging from Greco-Roman art to Benjamin Franklin and Wes Anderson. This book offers a fresh approach to understanding symbolism in the visual arts.
Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller's latest essay anthology that covers the spectrum of graphic design and related art and culture.
The Graphic Design Idea Book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humor.
Minimalism has informed some of the greatest graphic design in the history of the art form. It gave us the Helvetica font and decluttered web design, and it allowed graphic designers to focus with renewed diligence on the relationship between form and function. Today's resurgence in minimalist graphic design―as creators move away from the ornate, decorative patterns that have saturated our visual culture for the past decade―calls for a closer look at the movement in its new, contemporary context. Min showcases around 150 outstanding minimalist designers working across a wide range of formats and media―from independent magazines and album cover designs to corporate identity and branding.