Graphic Design Books
In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and contributors. From world-famous games like the Olympics or World Cup, to the lesser-known local fan favorites, Win Out exemplifies the possibilities of marketing in today's competitive field.
From traditional print to digital formats for mobile phones and tablets, 'Format for Graphic Designers' provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, this book guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job.
Throughout history, artists and citizens have turned to protest art as a means of demonstrating social and political discontent. From the earliest broadsheets in the 1500s to engravings, photolithographs, prints, posters, murals, graffiti, and political cartoons, these endlessly inventive graphic forms have symbolized and spurred on power struggles, rebellions, spirited causes, and calls to arms. Spanning continents and centuries, Protest! presents a major new chronological look at protest graphics.
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
In visual communication, contents are arranged, organized, and presented. Design principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic.
Encompassing everything from record covers and posters to typography and advertisements, 'Mid-Century Modern Graphic Design' is a stylish guide to the hugely popular graphic style. With their eye-popping palettes, experimental type, and images buzzing with kinetic energy, mid-century graphic design remains innovative and beloved. Packed with hundreds of color illustrations, this stunning volume features work from a wide selection of international and influential artists: Charles and Ray Eames, Paul Rand, Alvin Lustig, Elaine Lustig, Alexey Brodovitch, Jim Flora, Herb Lubalin, Olle Eksell, Miroslav Sasek, and more.
Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design's prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and '60s and the postmodern movement of the 1970s and '80s.
Graphic Design Sourcebook surveys the visually stunning and thought-provoking work of 100 of the world's most exciting and groundbreaking practitioners. This informative guide to contemporary graphic design showcases a wide variety of projects, from websites, apps, banner ads, packaging, and infographics to exhibition design, social-issue posters, corporate-branding campaigns, and interactive media. Every entry includes a detailed biography and a short précis of the creator's approach, written by the designers themselves.
Organized chronologically, the book traces the impact of politics, economics, war, nationalism, colonialism, gender and art on graphic designers working in print and film and with the latest web, multimedia and emerging digital technologies. For the third edition of Graphic Design Stephen Eskilson has, with the aid of 540 new and existing images, updated key parts of the book. Most notably he has expanded the introduction to begin with the origins of writing and added a new chapter 11 that investigates current trends in digital design.
Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional chronologies to eclectic themes as developed by today's historians, designers, scholars, and documentarians.
Graphic Design as an artistic genre wasn't universally accepted until the early 20th century. This striking book focuses on the pivotal years of 1919-1933 to show how fifty artists redefined the field and helped create modern graphic design. Art historian and graphic artist Alston Purvis provides a concise and engaging overview of the dawn of modern graphic design and the artistic possibilities that were laid bare in a seismically shifting Europe. He explores how a variety of burgeoning and established movements contributed to the innovations of graphic design such as the German Dadaists, the Bauhaus School, and the European avant-garde artists.
Branded Protest researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. The book is full of case studies from around the world, from the Umbrella Movement, Extinction Rebellion and Amnesty International to the Women's March and Black Lives Matter. Illustrated with expressive photography and visuals, including interviews with activists, designers, and organizers, such as Joachim Roncin, Kacey Wong, Jayna Zweiman, and many others.
Protest! A History of Social and Political Protest Graphics collates the best examples of the posters, prints and other graphics that have been used for political protest throughout history to the present day. The book begins in the 16th century with the Reformation, when images could first be produced in multiples. It then travels through decades and centuries of graphics: protesting against the miseries of war; satirising the foibles of royalty, politicians, religions, and society in general; calling for an end to racial discrimination and apartheid; demanding freedom from tyranny and dictatorships; struggling for LGBTQ+ rights; and, finally, attending to 21st-century concerns and Trumpisms.
This incredible collection of prints dating from the 1950s to the twenty-first century is the only one of its kind in or outside North Korea. Depicting the everyday lives of the country's train conductors, steelworkers, weavers, farmers, scientists, and fishermen, these unique lino-cut and woodblock prints are a fascinating way to explore the culture of this still virtually unknown country.
A New Program for Graphic Design is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid to late 20th-century pedagogical models to convey advanced principles of contemporary design for a general reader. Through a series of in-depth historical case studies and assignments that progressively build in complexity, the book serves as a practical guide to visually understanding and shaping the increasingly networked world of information and design.
Analog Algorithm is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and pattern. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions. Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application.
100 Ideas that Changed Graphic Design demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real-world examples, how to use grids effectively but shows you how to break the rules to use them effectively, too.
Spaceagency Guide to Wayfinding is a visual guidebook in six chapters, which leads the reader through the stages of designing and implementing a wayfinding system. The book covers the value of wayfinding, principles for signage placement and information design, development of meaningful design concepts that contribute to the identity of a place, how to build a coherent graphic language and ensure accessibility, and insight into next-generation wayfinding technologies.
The company Thonet was founded in 1819 and has since become a furniture manufacturer with the highest standards of design and quality. Worldwide, the name is associated with famous design classics of our time. In this book, the graphic design behind the Thonet brand is explored for the very first time, along with the development of signets and printed goods parallel to the furniture design and the aesthetics of the age. More than 100 exhibits from the Thonet archives are presented chronologically - from the first 19th-century sales posters, adorned with ornaments like the furniture of the period, to the reduced-format catalogs from the 1920s, to the creation of a timeless image from 1974. Discussions with designers of the brand from 1969 complete the volume.
In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977 to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon.
20/20 presents the work of celebrated New York-based graphic design firm GHD / Graham Hanson Design. For the past twenty years, GHD has produced award-winning results across a variety of disciplines for clients including Rockefeller Center, Carnegie Hall, Google, and The Smithsonian Institution. This carefully-curated monograph showcases twenty of the firm's most important projects executed during this time - from early work to recently completed projects - and illustrates GHD's ability to design enduring experiences that inspire the way people live and work.
'Visual Doing: Applying Visual Thinking in your day-to-day business' is a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: 'me as an individual', 'we as a team' and 'us as a company.' It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation.
Bookforms is a comprehensive guide for making books by hand with a focus on functionality in design. Written by the experts at the Center for Book Arts in New York, Bookforms presents all the instruction you need to craft by hand a comprehensive array of historic bookbinding styles from all over the world. Bookforms traces the functional roots of each structure, explains their appropriateness for various uses, and provides projects for making an essential structure for each style of binding.
About Design offers an enlightening and opinionated, albeit concise, excursion concerning many facets of the field of design. It emphasizes the discipline of graphic design, while incorporating a taste of the author's makeup. It is a definitive, expansive observational, and knowledge-infused treatise that is expected to be particularly engaging for students and educators as well as for design practitioners.
This second volume rounds off the most comprehensive exploration of graphic design to date, spanning from the 1960s until today. About 2,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 130 key pieces go under the microscope in detailed analyses besides 120 biographies of the era's most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Yusaku Kamekura (Nikon poster campaign), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), and Stefan Sagmeister (handwriting posters).
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design.
Graphic Design Solutions covers the principles of design and explains how they apply to the major graphic design disciplines - all illustrated with award-winning professional work from Sagmeister & Walsh, Pentagram, Hornall Anderson, R/GA, and more. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and much more.
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer's guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.