Ageless Design - Design for All Generations

Ageless Design: Design for All Generations

The European Economic and Social Committee (EESC) is launching the second edition of a competition to design an innovative, sustainable and creative design product, including packaging, with a strong civil society message.

The European Commission Directorate-General for Enterprise and Industry and CUMULUS will join forces to increasing the communication impact and enhancing European institutions involvement in sustainable design practices and innovation.

The winning object will be distributed during 2012/13, European Year of Active Ageing and Intergenerational Solidarity,

By this initiative, the EESC is taking on a double challenge: fostering sustainable, innovative, smart and creative design, and investing in sustainable public procurement by promoting a new, social-driven, environmentally-friendly form of communication tools: a promotional gift, with functional and ethical qualities.

Deadline for registration is May 30, 2011.

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