The potential of design is widely acknowledged, but scaling it throughout an organization is still an enormous challenge.
It's time to dig into the practicalities of how better to integrate, lead, leverage, and, yes, scale design throughout an organization and beyond.
How can leaders think about using design to create value beyond the design department? How can they eke out its fullest value in terms of both thinking and doing?
How can they build cultures of collaboration and co-creation and integrate a design-driven sensibility throughout every aspect of a business-from products, to interactions, to brands, to services, to social networks, to business models?
DMI Design Management Annual will explore the challenges, implications, and solutions encountered in scaling design.
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