Videomapping Extravaganza at Loveland's Promenade Shops

Videomapping Extravaganza at Loveland's Promenade Shops

Videomapping, an advanced 3-dimensional projection technique that produces life-like visuals that interact with the contours of buildings, had its Denver-area premiere at Promenade Shops at Centerra, November 4th and 5th.

Two site-specfic shows, one based on the evolution of the Colorado environment, and an Escher-style "impossible rooms" production, were projected onto the 60-foot-tall x 120-foot-wide exterior of Macy's department store.

Using state-of-the-art high-lumen projectors and cutting-edge visual design software, New York City-based multimedia design lab Integrated Visions Productions created both immersive videomapping experiences for the Promenade Shops.

A Window Into Geologic Colorado... to Abstract Dreamscapes
The first five-minute video will explore the environment of Colorado and its development over time, using trompe l'oeil effects to turn the Macy's wall at the Promenade shops into a window into geologic time.

The second video is an abstract show that challenges conventional notions of reality, employing "impossible rooms" animations, sequences inspired by dreamscapes and fractal geometry, featuring the skills of a cutting-edge particle animator.

The Promenade Shops at Centerra approached Integrated Vision Productions with the goal of hosting Colorado's first videomapping extravaganza. The company wanted to create a landmark spectacle to help the Center stand out from competitors in the Denver area, and decided that a cutting-edge videomapping event was a perfect fit.

The Centerra management team gave Integrated Visions Productions the freedom to create a mind-blowing, unforgettable experience. Thrilled at the prospects of letting their creativity run wild, the Integrated Vision Productions' team proposed two groundbreaking shows that advance the medium of videomapping and amazed spectators.

filed under: Digital Design
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