Every year since 2007, Green is Universal (NBCUniversal's environmental initiative) not only works to constantly improve internal "greening," but also raises awareness with consumers. Twice a year - during Green Week (November) and Earth Week (April) - Green is Universal's public message is that small changes can add up to a big environmental impact. During this year's Green Week, Wolff Olins' fresh new Green is Universal graphics package debuted to accompany the poignant concept that you don't have to do a lot to do a lot.
Inspired by woodblock printing and stamping, the new graphics evoke a natural, handmade quality that marks a strong departure from the clean, corporate style of previous iterations of the Green is Universal branding. The iconic peacock feather, so closely associated with NBC, is integrated into the logo and graphic icons, which include a lightbulb, a tree, and a wifi signal that can be used stand-alone or together, and will work easily into any properties within NBCUniversal's vast portfolio. The warmth and accessibility of the graphic is intended to encourage consumers to get involved in green efforts using the resources available to them within their own communities.
Moveover, the Green is Universal branding completes new branding identity for all four initiatives within NBCUniversal's Integrated Media group: Healthy at NBCU, Women at NBCU, Hispanics at NBCU, and Green is Universal. Wolff Olins has been involved with rebranding each Integrated Media brand, providing a consistent look and feel across all four initiatives.