While looking back to inspire the future isn't a completely radical approach to branding, Red Antler - a branding and design consultancy based in DUMBO - recently took this idea and infused a personal touch for the California-based chain of bakeries, SusieCakes.
SusieCakes' founder treasures her mother's recipe cards, which inspired her choice of businesses -- as well as Red Antler's direction in re-branding the growing business.
The design team created the font used in the logo by experimenting with buttercream frosting in their studio and completely revamped the website to be more e-commerce friendly, in addition to redesigning in-store packaging and even employee uniforms.
more: redantler.com (769)