Failure to Connect - Understanding Gen Y

Failure to Connect: Understanding Gen Y

This webinar will share insights into Gen Y and challenge businesses to rethink what they know about today's youth.

More than just a new generation of consumers, they have unprecedented global unity and influence, which represents tremendous opportunities for companies to create, market and innovate for them.

Through constant participation in online media and social networks, Gen Ys share their every thought publicly and make their expectations and aspirations well known. Companies just need to listen and connect authentically.

This presentation will offer relevant insights and implications that businesses can use to create offerings that connect to this generation of consumers.

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