A Brand for a New Kind of Merchant Banking

A Brand for a New Kind of Merchant Banking

Red Antler has completed a new branding project for CoRise, a new merchant banking venture that leverages specialized industry experience and capital markets knowledge to identify and invest in emerging technologies.

Red Antler set out to create a brand for CoRise that would stand out as new and noteworthy in the banking sector, while still conveying trust and legitimacy. The CoRise logo carries the core values of the brand. The mark was created to give a sturdy impression, paired with the upward motion of the horizontal line to portray growth and progress. It speaks to certainty in uncertain times.

They also built a secondary language from an unexpected suite of symbols chosen to represent a carefully selected set of pillars: Stability, Precision and Growth. Through applications, these symbols create a flexible system that demonstrates CoRise's versatility.

On the web, they layered the symbols over architectural imagery to bring additional dimension to the story. Overall the CoRise brand merges the steady with the new, expertise meets innovation.

Red Antler