Seymourpowell added Chris Sherwin to its roster as Head of Sustainability. Sherwin will be responsible for developing and delivering specific sustainable innovation offers, to help clients explore the opportunities from sustainability. In addition, Sherwin will work to embed sustainability into all Seymourpowell's existing innovation, branding and design work.
"Many of our clients find themselves at a sustainability tipping point - moving from acknowledging the importance of sustainability and securing easy wins for the business, to driving the development of innovative products which go further than simplymeeting greener regulations, because they reposition their brands and experiences to better meet consumers' emerging needs," commented Dick Powell, Seymourpowell co-founder and design director. "Chris will lead our sustainable innovation activities and he will be working with all of Seymourpowell's teams to help our clients better navigate their products and brands towards a more sustainable future."
A trained designer with a PHD in sustainable design, Chris has been working in the field for 15 years, holding previous positions in Electrolux, Philips, Forum for the Future (a not for profit sustainability advisory group), and most recently Dragon Rouge where he held the position of Sustainability Consultant for the last four years.
Sherwin specialises in sustainability innovation, design, brand marketing and strategy, with previous experience working on sustainability projects with Unilever, P&G, Mars, Akzo Nobel, ebay, BASF, PepsiCo, O2, Tata Beverage Group, Sony Ericsson, SCA, Design Council, Boots, Technology Strategy Board, and many others.
"In my 15 years in the field, sustainable business has changed beyond recognition - moving from a risk to an opportunity; and from compliance to a leadership issue," Sherwin said. "The old way of doing things - of reporting and monitoring, through supply chains, communication and PR - simply won't work any more. Increasingly sustainability will be about creativity, entrepreneurship and growth, placing it squarely in the hands of innovators and designers. I'm excited to join Seymourpowell to help position us at the forefront of driving sustainability through innovation and design by delivering real, tangible results into the market."