Trollback and Company Designed World Science Festival 2012 Title Sequence

Trollback + Company Designed World Science Festival 2012 Title Sequence

Trollback + Company recently created the opening sequence for the World Science Festival, the annual event that celebrates the exploration of sciences.Inspired by math and nature, the team abandoned traditional animation software and instead started to write lines of code. The result is a mesmerizing visualization of the algorithms over time.

"We studied the work of mathematicians like Alan Turing and found such beauty in the visual representations and generative formulas that the math creates," stated Digital Creative Director Steven Baker. "It's wonderful that the science and math that is used to decode the world around us, in turn can create such beauty."

Programmed using C++, the data that drives the sequence shows the interpretation of science describing nature. An otherwise unconventional approach to animation, this different process allowed the team to study an incredible amount of animated visuals as the algorithms created thousands of variations. The results were often a surprising find, and once the sequences were selected, the data that creates the imagery was overlaid on the visuals.

The piece was finalized with a track by Michael Montes, who also have been working with the World Science Festival since the inception.

Trollback + Company

  • Filed under Broadcast Design
  • Last updated
  • 54,394 impressions, 8,673 clicks