Geyrhalter & Company has recently launched Geyrhalter Wine Group, a specialized division catering solely to the wine industry.
Building on a highly successful wine brand launch in 2009, Creative Director and Owner Fabian Geyrhalter saw a niche market that required not only highly skilled branding and creative design skills, but a deep knowledge of the intricacies of the industry and its regulations.
"We have always been especially strong in the Food & Beverage segment," stated Fabian Geyrhalter, whose family owns a vineyard in Vienna, Austria. "The wine industry is not only tremendously large in scale with rapidly growing consumer demand, it is also highly saturated. Wineries require much more than the usual 'serif type and etched vineyard type label' to substantially differentiate and stick in consumers minds these days."
The Geyrhalter Wine Group is currently working with 2 national and 3 international wineries on a range of branding projects, from start-up wineries, re-positioning and new market introductions to daily marketing and design upkeep.