Sandstrom Partners has recently completed a rebrand for Kobrick Coffee Company, a 92-year-old artisanal roaster of coffee for many of New York City's finest restaurants.
Sandstrom produced a new identity for Kobrick along with packaging for more than 30 specialty blends, espressos and single-origin coffees. A line of signature cups was created to complement the line.
"The Kobrick family has been roasting coffee in small batches for four generations, selling it through some of the most respected chefs and five-star restaurants in New York without ever having a consumer-facing brand," said Jack Peterson, president of Sandstorm. "Our assignment was to respect that heritage of proprietary quality while bringing the brand to a new, discerning coffee-drinking public."